About Us - DMS Group

DMS Group is the leading integrated digital media, advertising, and technology group in S.E. Asia with operations that encompass media sales & marketing, online advertising, mobile advertising, digital content production, content syndication, content aggregation, and supporting technologies. The company comprises four operating companies: Admax Network, Admax Plus, Impaq Interactive, and New Media. Additionally, the company has a strategic investment in Yello Media, the parent company of Yello Classifieds and YelloJobs.

DMS Group believes that Southeast Asia (SEA) offers an extremely compelling investment opportunity in digital marketing and advertising. The six markets where the company operates - Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam – have an estimated aggregate advertising market of USD $13 Billion forecasted to grow to USD $16 Billion by 2010*. More importantly, digital advertising spending is estimated at less than 1 percent across the region with an average of 44 percent year on year growth through 2010*. (For perspective, 2008 advertising spending in China is estimated at USD $18 Billion with an estimated 10 percent going into digital advertising.)

The DMS Group strategy to execute on the SEA market opportunity is twofold;

Continue to invest into key areas of digital advertising and media across the region

Provide key infrastructure and services to DMS Group’s portfolio companies to gain efficiencies in:

Finance & Accounting

Human Resources

Information Technology

Legal

Marketing

Operations & Facilities

Programming & Development

*Source: ZenithOptimedia

The DMS Group philosophy can be summed up by two key statements:

Make it easy for advertiser and publishers to generate returns from online and mobile environments across Southeast Asia

Great people make great companies

To this end, the DMS Group of companies embrace the following values :

Customer Service
We feel a sense of urgency on any matters related to our customers. We own the problems and are always responsive in finding the best solution. We are customer-driven.
Passion
Our employees are passionate, loyal, and consistently live up to the company’s expectations. We expect the very best from them and their dedication is a key requirement in performance evaluations.
Adaptability
We are dynamic in responding to competition and adapting to change. We move quickly, embracing change and seizing new opportunities.
Teamwork
We work together in harmony and communicate openly and directly throughout our company. We treat one another with respect—creating value by working together within and across our businesses and giving credit where it is due.
Diversity
We attract and develop great talent with the broadest range of people and perspectives. We are committed in preserving the richness of local cultures and heritage.

DMS Group was established in 2002 by brothers, Paul and John Srivorakul, as digital marketing solutions provider under the brand Impaq Interactive. Specializing in ad serving, media sales, and site representation, the company began developing an ad network to assist Thai publishers to increase their advertising revenue. The company’s business expanded greatly in 2004 when it was awarded the exclusive partnership with Microsoft MSN – Thailand’s largest online portal.

In 2005, the company separated into two businesses:
Impaq Interactive realigned its business to exclusively service MSN with media-led digital strategies including sales, marketing, and content development to monetize MSN’s brand with advertisers, agencies and publishers.
New Media Co. Ltd. was established as a full-service digital-marketing solutions provider specialising in planning, creating, measuring and analyzing online-marketing programs for advertisers and agencies seeking to connect with digital audiences.

In 2006, the two business entities and management teams were consolidated under one holding company – DMS Group.

In mid 2006, DMS Group launched Admax Network to serve as Southeast Asia’s leading site representation and digital advertising network with operations in Indonesia, Malaysia, Singapore, Thailand, the Philippines, and Vietnam.

Today, Admax Network represents leading local and international digital publishers in Southeast Asia with a network of over 300 premier sites offering relevant local media content via online and mobile platforms. The company provides marketers with simple yet effective access to targeted consumers, whilst providing top agencies and publishers the ability to grow their advertising revenue and measure results.

Most recently, Admax Network launched Admax Plus to provide services and platforms that help advertisers, agencies, and publishers maximize their ROI from search and social media. The company offers a wide range of services including search-engine optimization, search-engine marketing, social-media marketing, press release and article syndication, analytics consulting, and brand monitoring.