DMS Group raises Series A from IDG Ventures Vietnam

Singapore – November 15, 2007 –DMS Group (dmsasialimited.com), a S.E. Asia digital marketing and media company, today announced it has raised an undisclosed amount in Series A venture capital from IDG Ventures Vietnam (IDGVV) with access to further resources as necessary, to support DMS’s growth. The capital will be used to accelerate the growth of its core businesses Admax Network, S.E. Asia’s largest local ad network, Newmedia, a digital advertising agency, and Impaq Interactive, an exclusive representative for MSN in Thailand and Philippines.

Singapore-based DMS helps digital publishers monetize their content through sponsorship, advertising, syndication, and distribution models in S.E. Asia. The company plans to use the funding to continue building on its industry-leading position and focus its expansion on aggregating digital properties, advertising sales, content management, sydication, technology, and talent relations.

“S.E. Asia is years behind the developed markets in terms of online advertising. Our goal is to accelerate the digital ecosystem by partnering and investing in local publishers and media companies,” said Paul Srivorakul Founder and CEO of DMS. “If we partner and help local publishers monetize their content more efficiently we give them more resources to build better content which in return drives visitors and advertisers. It’s a long term strategy that is already starting to pay off.”

About IDG Ventures Vietnam
IDG Ventures Vietnam (IDGVV) is an early-stage venture capital firm that enables entrepreneurs to grow innovative, global companies. With $100 million under management, the firm is focused on investing in high-potential, high-growth companies in the technology, media and telecom sectors. We are an independent partnership making investments on behalf of our limited partner, International Data Group, or IDG, the world’s largest IT media company.

DG Ventures Vietnam is affiliated with the IDG Ventures network of funds, a global $2+ billion network of independently managed funds. As one of the few truly global venture firms, IDG Ventures has made over 250 investments spanning Asia and North America over the last 10 years. Previous investments by the firm include Excite, F5 Networks, Netscape, Spinner.com, VA Linux, and Baidu.com. Active in Vietnam since August 2004, IDG Ventures Vietnam has invested in a diverse portfolio of leading technology firms including: VinaGame, VinaPay, iSphere, Goldsun Focus Media, Vega and MSS. By leveraging exclusive access to the IDG platform - an unparalleled combination of global publishing, market research (IDC), and conferences & exhibition resources – IDG Ventures Vietnam is able to uniquely add value to its portfolio companies and position them for success. For more information, please visit http://www.idgvv.com.vn

About DMS Group
DMS Group is Southeast Asia’s the leading digital marketing and media network, providing solutions to publishers enabling them to meet the ever-growing demands of online advertisers. In addition to regional and local media representation, DMS Group offer publishers solutions to monetize and manage their inventory across local and regional markets. DMS works closely with Southeast Asia’s largest advertising agencies and advertising brands to provide an end-to-end solution for their local and regional digital marketing campaigns.

Leading Southeast Asia
The DMS Group is divided into three key areas.  These businesses operate out of six countries in Southeast Asia, namely; Singapore, Malaysia, Thailand, Vietnam, Philippines and Indonesia.

• Full-service Digital Advertising Agency: New Media is a full-service digital advertising agency, offering clients expertise in digital marketing strategy, channel planning, creative development, display advertising, search marketing, mobile marketing, viral marketing,  media buying, search engine marketing and optimization, wireless marketing, online market research and focus groups, campaign management, digital creative services, web design and development and database development and programming.  New Media has conducted hundreds of local and regional advertising and marketing campaigns.
  
  
• Online Local Ad Network: The Admax Network business has quickly established itself as a critical partner for international, regional and local advertising agencies that seek to connect with consumers through the Internet.  The Admax Network focuses on local language web sites in Southeast Asia, including both niche channels and portals, reaching millions of unique visitors and generating millions of ad impressions every month.  Moreover, the Impaq Interactive division within this business acts as the exclusive agent for MSN in Thailand, developing content, creating sponsorship agreements and selling on behalf of MSN.
  
  
• Digital Media Publishing, Distribution, Syndication: Mediaplus is the arm of the business that creates and manages compelling, local language multimedia content for a variety of Web sites.  This includes local language product and experience reviews, local language blog management and editorial development of news and features for major portals, such as Yahoo! and MSN.