DMS Group Exits Full-Service Digital Advertising Agency Business

Heightened Focus on Ad Network and Syndication Businesses

SINGAPORE – 31 October 2008 – Digital Marketing Solutions (DMS Group), the leading integrated group of online and mobile advertising businesses in Southeast Asia, today announced a strategic decision to move away from holding a full-service digital advertising agency under its portfolio of companies. The group will now focus resources on the ad network and syndication businesses to meet the growing demand for digital advertising.

New Media was launched in 2004 as a full-service digital advertising agency to plan, create, and execute web and mobile advertising campaigns. Over the years, the agency business model has created both internal and external conflicts for the DMS Group. Effective immediately, New Media in Thailand, the Philippines, Vietnam, and Indonesia will cease offering one-stop digital ad services. A core team from New Media will continue to manage existing contracts and honour all current contractual obligations. Going forward, this team will focus on developing media services and products which complement the other DMS Group businesses. This business unit will be rebranded at a later stage.

“DMS Group is being proactive in making organisational changes within the current economic climate to become more agile and competitive,” said Grant Watts, CEO of DMS Group. “This decision will bring focus within the organisation and position us for profitability and sustainability for the future.”

The remaining three DMS Group companies – Admax Network, Admax Plus (Syndacast.com), and Impaq Interactive – will continue to deliver innovative and high-demand services, especially in this environment where marketers are looking for cost-efficient alternatives and better visibility on ROI.

"Our group of companies has already-proven success with our customer base of established brands using our digital advertising tools and services,” continued Watts. “With the great team of talented people we have at DMS Group, we are poised to ride out any storm and continue to grow our leadership position across Southeast Asia.”

Henry B. Nguyen, Managing General Partner IDG Ventures Vietnam and a long-time member of the DMS Group Board of Directors, concluded, “The fundamental fortitude of the companies and the capability of the leadership teams involved in this transition ensure that DMS Group will accomplish its objectives without serious disruption to its short-term business. In the long term, we expect this move to greatly enhance the group’s business performance by better meeting customers’ needs. The leadership team is ensuring the right people and infrastructure are in place to carry the group forward to maximise expansion and profitability.”

About DMS Group
Established in 2004, Digital Marketing Solutions Co., Ltd. (DMS Group) is the holding company for an integrated group of leading online and mobile advertising businesses across Southeast Asia with operations in Indonesia, Malaysia, Singapore, Thailand, the Philippines and Vietnam.

DMS Group comprises three operating companies: Admax Network, Southeast Asia’s leading digital advertising network with over 1,000 local and international websites; Admax Plus (Syndacast.com), a leader in providing agencies and advertisers with tools and services for PR syndication, video syndication, search and social media marketing; and Impaq Interactive, the sales partner in Thailand and the Philippines for Microsoft Digital Advertising Solutions and a key developer of services and content for MSN across the Southeast Asia region.

For more information, please visit www.dmsasialimited.com

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