Dutch Lady delivers for Mother’s Day with Admax Network
Vietnam - 29 May 2009 – Dutch Lady fully utilized the power of optimization for their recent Mother’s Day campaign. Working with Red Brand Builders, their goal was to generate traffic and entries to their “Ngay Cua Me” website. There, registrants would be able to enter in a lucky draw sweepstakes for prizes for their mothers. Red ran a combination of different media, running on some top local sites and on Admax Network Channel. On Admax Network Channel, Red identified 6 channels fitting the target demographic of the campaign, totaling a whopping 68 websites and over 250 adspots. After three days, the CTR was an industry average of 0.1%. However, after optimization, the CTR quickly rose fivefold to a whopping 0.5%.
Besides being the most efficient source of traffic for this campaign, the quality of the traffic was measurably higher. Compared to an average time on site from top local sites of 15 seconds, average time on site from Admax Network visitors topped four minutes.
“We decided to go with Admax Network to ensure that we reached as many members of our target audience as possible. By running on over 70 websites with Admax Network , we were able to generate more high quality traffic than the 75% we spent on other websites. The average time on site from other websites was 0:30 minutes, whereas traffic from Admax Network sites spent 4 minutes and 30 seconds per visit. We will definitely go with Admax Network on our future campaigns.” Reinhard Reiger - Digital Director at Red Brand Builders.
About Red Brand Builders
Red is a full-service branding and marketing agency that specialises in building brands.
Our team is an inventive blend of international expertise and local know-how, offering our clients clever ways to connect their brands with consumers to deliver winning results.
We start by analysing our clients’ complete brand environment, speak the truth in advising what needs to be done, then make it happen.
About Admax Network
Admax Network was launched in 2006 as a subsidiary of the Digital Marketing Solutions (DMS) Group. With operations in Indonesia, Malaysia, Singapore, Thailand, the Philippines, and Vietnam, the network represents leading local and global digital publishers in Southeast Asia and has a network of over 500 premier sites reaching over 47 million people monthly, and offering relevant local media content via online and mobile platforms. Admax Network is committed to providing marketers with simple but effective access to targeted consumers whilst enabling top agencies and publishers the ability to grow their advertising revenue and measure results.
For more information, please visit www.admaxnetwork.com.
Contact Information:
Admax Network (Vietnam)
Chris Tran Huu Luat- Country Manager
Tel : +84 8 404 7110
Email : This e-mail address is being protected from spambots, you need JavaScript enabled to view it